lorraine serra

Lorraine Serra Founder + Director

Lorraine Serra is the Founder and Director of Portfolio College Counseling (PCC). The services offered by PCC are informed by her three decades of experience as a design professional, business owner and educator. Lorraine balances her dedication to mentoring young people with an innovative approach to helping students bring their artistic, academic and career goals in focus.

Holding a certificate in College Counseling with Distinction from UCLA, an MA in Graphic Design from Savannah College of Art & Design, and a BS in Visual Arts from Purchase College our leader is a demonstrated expert in her field. She is an active member of several professional organizations, including IECA, HECA, and NACAC.

Lorraine founded Chiaro Design in 1983, as a multidisciplinary creative services firm specializing in packaging, type and print design. She taught at the Fashion Institute of Technology in New York, and continues to lecture, publishes articles and presents workshops for college-bound creative students and their parents. Lorraine also judges student portfolios for organizations including the National Scholastic Art Awards and is the recipient of a Puffin Foundation Grant. PCC has offices in Guilford, CT and Port Townsend, WA.

Contact Lorraine.
Meet our Design Advisors.

“My students always bring me fresh ideas and stretch my thinking and abilities as a counselor and designer,” says Lorraine. “I’ve learned a tremendous amount from the many young artists and designers with whom I’ve worked.”

Let's Connect

Finding the right college counselor is the key step in a successful college planning process. To help decide whether our services are the best path forward for students, we offer a 30-minute, complimentary phone meeting to introduce ourselves, get to know you and explain our process. Afterward, we’ll prepare a written proposal to outline our plan for working with you, that includes a suggested timeline and associated fees. Each plan for counseling is customized, based on the student’s abilities, skills and educational objectives.