Lorraine Serra Founder + Director
Lorraine Serra is the Founder and Director of Portfolio College Counseling (PCC). The services offered by PCC are inspired by nearly four decades of her experience as a design professional, business owner, and educator. Lorraine balances her dedication to mentoring young people with an innovative approach to helping students bring their artistic, academic and career goals into focus.
Holding a Certificate in College Counseling with Distinction from UCLA, an MA in Graphic Design from Savannah College of Art & Design, and a BS in Visual Arts from Purchase College, Lorraine is a demonstrated expert in her field. She is an active member of several professional organizations, including IECA, HECA, and NACAC.
Lorraine founded Chiaro Design in 1983, a multidisciplinary creative services firm specializing in packaging, type and print design. She taught at the Fashion Institute of Technology in New York, and continues to lecture, publish articles and present workshops for college-bound creative students and their families. Lorraine also judges student portfolios for the National Scholastic Art Awards and is the recipient of a Puffin Foundation Grant. PCC has offices in Guilford, CT and Port Townsend, WA.
Madeleine Soloway Art Portfolio Advisor
Soloway has a well-developed eye for talent and takes a proactive approach with guiding her students through the college process. Her students have won numerous awards for their artwork in both local and national competitions and are regularly granted top merit-based scholarships from prestigious art schools across the country.
Soloway brings her love of teaching and her years of success to guide PCC students through the college admissions process. She has participated in student portfolio reviews for The Georgia Governor’s Honors Program and Portfolio Day for Washington University in St. Louis. In 2011 Soloway received an award for her excellence in teaching from Savannah College of Art and Design.
Madeleine received her BFA in sculpture from Massachusetts College of Art, her MFA in printmaking and sculpture from Washington University and her K-12 Teacher Certification from The University of Georgia.
Abby Lal Client Manager
Finding the right college counselor is the key step in a successful college planning process. To help decide whether our services are the best path forward for students, we offer a 20-minute, complimentary phone meeting to introduce ourselves, get to know you and explain our process. Afterward, we’ll prepare a written proposal to outline our plan for working with you, that includes a suggested order and associated fees. Each plan for counseling is customized, based on the student’s abilities, skills and educational objectives.